Over the course of a sports season, switching from bottles to pouches can eliminate hundreds of pounds of plastic waste from landfills and recycling streams.

• A single 16 oz OG ADE pouch uses up to 70% less plastic by weight compared to a standard thick 20 oz sports drink bottle.
• For every 12-pack, you’re reducing plastic use by the equivalent of over 8 full bottles worth of plastic.

That’s a huge reduction in material waste every time you fill a cooler over and over a season. Every cooler load with OG ADE pouches keeps pounds of unnecessary plastic out of landfills and recycling streams.

Example: 3-4 Hours Cold (~30% Ice by space)
48 qt Cooler with ~16-21 lb of cubed ice

• 20oz bottles (Gatorade/Powerade): 45
• 16.9oz bottles (Prime): 54
• OG ADE 16oz pouches: 63

Advantages:
OG ADE 16oz pouches vs 20oz bottles = +40% (63 vs 45)
OG ADE 16oz pouches vs 16.9oz bottles = +17% (63 vs 54)
By fluid volume: 1008 fl oz vs 900 fl oz = +12% more liquid volume.
Plastic Content: OG ADE pouches use about 2.7 lbs less plastic compared to thick 20oz bottles (~70% less plastic), and about 1.9 lbs less compared to 16.9oz bottles (~60% less plastic).

Example: 3-4 Hours Cold (~30% Ice by space)
120 qt Cooler with ~41-52 lb of cubed ice

• 20oz bottles (Gatorade/Powerade): 114
• 16.9oz bottles (Prime): 135
• OG ADE 16oz pouches: 159

Advantages:
OG ADE vs 20oz bottles = +39% (159 vs 114)
OG ADE vs 16.9oz bottles = +17% (159 vs 135)
By fluid volume: 2544 fl oz vs 2280 fl oz = +11.6% more liquid volume.
Plastic Content: OG ADE pouches use about 7 lbs less plastic compared to thick 20oz bottles (~70% less plastic), and about 5 lbs less compared to 16.9oz bottles (~60% less plastic).

• Flexible shape = tighter pack: pouches naturally fill gaps around ice (~95% packing efficiency) vs rigid bottles (~85%).
• Same quantity of ice: We held a 30% ice / 70% drinks split for a 3-4 hour window with cubed ice. Your typical game, practice, or beach session.
• Same size cooler: We used the same sizes of coolers to compare pouches to bottles.
  
  The result was consistent every time, pouches win.

Key assumptions (kept constant across brands):

• Cooler capacity by volume (48 qt, 120 qt).
• 30% ice / 70% drinks for 3-4 hours cold.
• Unit volumes: 20oz bottle = 0.625 qt, 16.9oz = 0.528 qt, 16oz pouch = 0.500 qt.
• Real-world packing: bottles ~85%, pouches ~95%.
• Cubed ice weight (for reference): ~1.9 lb/qt solid; loose bagged cubes sit lower due to air gaps, so ranges above are given.

Example: 48 qt cooler

1. Drink volume = 48 × 0.70 = 33.6 qt
2. Theoretical counts (no packing applied):

• 20oz: 33.6 ÷ 0.625 = 53.8
• 16.9oz: 33.6 ÷ 0.528 = 63.6
• 16oz pouch: 33.6 ÷ 0.5 = 67.2

1. Apply packing efficiency (real world):

• 20oz bottles: 53.8 × 0.85 ≈ 45
• 16.9oz bottles: 63.6 × 0.85 ≈ 54
• 16oz pouches: 67.2 × 0.95 ≈ 63
  Result: 63 vs 45 = +40% more OG ADE drinks vs 20oz bottles.

Same math scales to 120 qt and yields 159 vs 114 = ~40% more OG ADE drinks vs 20oz bottles.

Heavier-Ice / Full-Day Note
If you run 50% ice / 50% drinks for an all-day cold hold, the % advantage barely changes:

• 48 qt: 20oz ≈ 32 vs OG ADE ≈ 45 → +41%
• 120 qt: 20oz ≈ 81 vs OG ADE ≈ 114 → +41%

• Lower Carbon Footprint: Pouches use significantly less plastic than rigid bottles, reducing material waste and overall environmental impact.
• Lighter to Ship: Flexible pouches weigh less and take up less space in transit, cutting fuel consumption and emissions during shipping.
• Compact Storage: From warehouse to your doorstep, pouches require less space. Meaning fewer trucks, pallets, and packaging materials.
• Better for You & the Planet: Every pouch delivered saves resources compared to traditional bottled drinks.
• Reusable for Water: Once empty, pouches can be rinsed and reused as a lightweight, portable water container. Perfect for trips, events, or emergencies.

Yes! Many customers refill their OG ADE pouches with water or other drinks for on-the-go hydration.

Right now we’re focused on online sales and special pop-up events, but we have retail partnerships in the works, including Amazon Prime.

Counts can vary by exact bottle shape, ice size (crushed vs cube), and how carefully you pack. We used consistent volume math + real packing factors for a fair, apples-to-apples comparison. Want to test it? We’ll run a live pack-out with the same cooler and ice, you pick the bottles.